Unexpected Success:
1. Apple's iPod
2. Microsoft's Xbox console
Unexpected Failure:
1. Apple's iTablet
2. Sega's Saturn console
Change in Market structure or industries:
1. Ford's Edsel
2. Bank for Foreign Settlements
Changes in incongruity of process:
1. Sony Walkman
2. Motorola MOTO U9
Change of Demographics:
1. PDA
2. HP Photosmart with Wireless
Change of Perception:
1. Windows Phone 7
2. Samsung Galaxy S
Due to new knowledge or technology:
1. Artificial Knee Joints
2. HP e-Printer
